B&C Legal Corporate with the partner Maria Adele De Luca and the associate Gianluca Mina, assisted ALOHAS, a well known Spanish group, in the opening of its first monobrand store in Italy. Founded in Hawaii in 2015, ALOHAS is a fashion brand based in Barcelona, Spain. With an ethical and sustainable approach that has earned it a place among the best sustainable shoe brands, ALOHAS follows an on-demand business model. This innovative model adjusts product offerings based on actual demand, drastically reducing waste. ALOHAS’ eco-sustainable policy represents a true disruption of the norms of modern fashion. The upcoming opening of the first store in Italy, located in the historic center of Milan, is undoubtedly a sign of a rapidly expanding business venture.